Two co-founders of Sprig Toys have just launched BeginAgain Toys, with engaging (and battery-free) toys organized into categories like Writer (meant to inspire storytelling and character creation) and Inventor (to inspire exploring and building). The first toys in each category, priced in the $15-to-$30 range and made from eco-friendly materials, are available now; they’ll soon be carrying additional toddler and baby toys by ImagiPLAY, too.