Self-Care For The Pregnant Belly.
Babo Botanical's new Skin Repair Nutri-Firm™ Stretch Mark Oil helps to increase elasticity and smoothe the texture of stretch marks with a safe, non toxic, fragrance free--and clinically proven-- formula.  $34.95, at…
Recipe for chic toddler footwear: Mix Keds’ canvas silhouette with Rifle Paper Co.’s vibrant florals, make it kid-sized, and you have Daphne. Slip on these kicks with a Velcro t-strap and send her out for some fun. $45,
Add Some Beauty To The Bookshelf.
Caldecott Honor recipient Brenda Wenzel's latest title, Hello, Hello uses brilliant mixed media images and simple rhymes to introduce a chain of animals in unexpected encounters, bringing to light the similarities among the vast differences in Earth's creatur…
Squeaky Clean, Using The Power Of Green.
Leave some extra shelf space for Dapple’s plant-based, baby-friendly products, featuring safe ingredients with serious cleaning power. Their exclusive-to-Babies"R"Us personal care line launches in-store by April. $3.99 and up, available on
A Good Start For Those Pearly Whites.
The Sönik 2-stage toothbrush by bblüv features soft vibrations and an LED light for entertaining-yet-effective cleaning.  Use the baby head on newborns+, toddler head for older babes.  $15.99, at
No Batteries Required.
No room for the high-tech pump? Toss the Haakaa Silicone Breast Pump in your bag. There's no cords or assembly required. Just suction the eco-friendly silicone to your breast, and let the pump do the work for you. $20.99, … Continued
While Mother Nature prepares to dump another round of snow on much of the northeast tomorrow (as if last week weren’t enough, right?), fashion continues to forge ahead to spring… and we’re joining them.  From oversized ice cream cones to … Continued
A Better Way To Clean
Let’s start with a familiar scenario: baby is crying and you’re desperately searching for a pacifier, only to find one at the bottom of your purse, covered in a strange combination of sand and cracker crumbs. As you wash it, … Continued
This Has Birth Announcement Written All Over It.
Oeuf's baby swaddle set includes a kimono-style onesie, bunny hat, swaddle, and pouch  in a soft cotton gauze, complete with insta-worthy slogans like "Call Me Baby," "Wake Me Up Before You Go Go," and "Fight Like A Girl."  $142, at…
It Doesn't Get Any Cuter Than This.
Ergobaby and Sanrio have teamed up to create a classic-but-fun collection of baby carriers, doll carriers, and baby sleep products featuring everyone's favorite feline, Hello Kitty. Fans rejoice, then shop—the collection is limited edition. Starting at $25, e…