A free weekly email
for city moms (and expecting moms!) with kids under 3.

Yet Another Reason To Shop

YOYA.com goes live

West Village shop YOYA does a bang-up job of stocking best-in-category baby clothes, accessories, toys, and furniture. So we’re pretty psyched to see they’ve launched a webshop filled with all the great stuff they carry in store. Browse brands like Babe and Tess, Liberty of London, and Imps & Elfs, as well as YOYA’s private label collection (designed by owner Cristina Villegas). You’ll find fashion-y pieces (lots of which are currently on sale) like beanie hats ($60), knitted cardi-and-bonnet sets ($84), small-sized sequined dresses from Tutu Du Monde ($125.50), and cool kicks from MAA ($138.50). You can even order big-ticket nursery items—this gorgeous glider ($1,195), Oeuf's classic crib ($970)—which we appreciate on these frigid days.

636 Hudson St. (at Horatio St.), West Village
646.336.6844; yoyanyc.com