Fruizo is the new FroYo. Well, not yet—but we’re calling it now. A new store called Peeled is slated to open on the Upper East Side mid-August, introducing a new kind of frozen treat: soft-serve fruit.

Moms who belong to the cool downtown mothers’ group Bowery Babes have a rep for hosting the best playgroups in the City.The original group, BB1—babies born in 2006—was founded by Melissa Errico. “The goal with playgroups is to foster real relationships and friendships,” says Errico. Here, her tips on hosting successful group get-togethers.

After taking home the “Best Play” Tony Award for Red a few weeks ago, Broadway Producer (and mom of three) Arielle Tepper Madover has announced her next project: the revival of Annie, slated for 2012. Madover chatted with StrollerTraffic about the juggling act, the importance of being involved in kids’ school communities, and how she introduces her little ones to culture in the city.

The Hamptons season officially kicks off this weekend, and whether you’re mooching, renting, or chillin’ at your own lovely beach pad, here are our picks for this summer’s best family offerings.