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Get Your Feet Wet

Water shoes for kids

Playground sprinklers open citywide just after Memorial Day. Time to stock up on safe-but-cute water shoes. Crocs seem to divide parents into two camps: lovers and loathers (the former should take note that a new Crocs store is opening soon, on the corner of Spring and Wooster Streets, in Soho). For the loathers, we sought out some great alternatives.

Get Your Feet Wet

Fancy That

The new kids’ boutique at Bergdorf Goodman

Peter Pan collar-loving moms gasped collectively last summer when classic children’s wear label Best & Co. shuttered. But it didn’t take long for Bergdorf Goodman to fill the gaping hole left on the seventh floor when the beloved retailer pulled out: Little BG opened in February, with designer clothes and accessories in sizes newborn through six.

Fancy That

It’s Personal

The best monogramming service in New York

Monogramming is standard issue for baby shower gifts, but it’s also a chic and easy way to add personal style to kids’ wardrobe basics, like babyGap onesies and American Apparel cardigans. Located on the lower level of midtown’s Citigroup building, the CAPtions embroidery kiosk will personalize any item you bring in . . . 

It’s Personal

More Syrup, Please

A cool new brand for toddler girls in the city 

The baby clothing market is so saturated at this point that it’s hard to get excited about new brands. Yet here we are coveting the entire collection of blingy adorableness from Syrup, launched last week by two NYC moms—one of whom used to be the children’s wear buyer for Bergdorf Goodman.

More Syrup, Please
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