We’ve been obsessed with Jellio for a while now. And while we’re not exactly sure which of their brilliant candy-inspired furniture pieces will be on display at the Jellio Sweet Shop . . . .

This one’s for the germaphobes and anti-schleppers—and for any mom, really, who likes to do things her own way. Citibabes has recently launched a new program called Citibabes-To-Go, which allows you to host a Citibabes class right in your own space—at your apartment, in your office, or at your favorite spot in the park.

Kudos to the smarty pants at Fresh Direct who had the brilliant idea of creating a baby mart.

Rubbing lotion on your baby after a bath sure is nice. But it’s not infant massage. Done the proper way, infant massage offers myriad physical, emotional, and developmental benefits, from stimulating muscles to calming gas and fussiness.