Paperless Post has just introduced its first collection of kids’ party invitations, and they are as adorable as anything we’ve ever seen on paper. It’s a bit frustrating that you have to register on the site in order to see the options, but totally worth it if you’re thinking about going the digital route. paperlesspost.com

God bless Spanx for introducing a line of swimwear—just in time for Spring Break. Perfect for hiding those stubborn fourth trimester pounds. One-piece suits are $128-$198 at spanx.com.

Items from Egg Baby's adorable Fall 2009 collection are drastically marked down, through January 24th: $35 for knit sweaters, dresses and layettes; $40 for coats and alpaca sweaters; $20 for pants and tops. 72 Jay St. (at Front St.), Dumbo, Brooklyn. 718.422.7811

New York City. Long Island-based Cupcakes Catering is taking the party treats to a whole new level. Check out their insanely cute custom cupcake displays on flickr. For pricing and delivery details in and around NYC, visit cupcakescatering.com.

Any City, USA. After a long hiatus, FAO Schwartz's webshop is up and running once again, at fao.com.

Any City, USA. The NYC-based mecca for babies and toddlers has just launched an online store with, get this, over 1,000 toys. Shop by age, category or brand, and get 20% off your first order with promotion code JUSTFORYOU (through October 31). www.kidville.com

Manhattan. Seeing racks and shelves of perfectly displayed baby cashmere is kinda refreshing in these doom-and-gloom retail times. Check out the brand-new boutique on Madison, between 68th and 69th. (Good luck walking out empty-handed.) babycz.com

NYC. The New York Observer is launching a new glossy for moms called Observer Playground. With Divalysscious Moms founder Lyss Stern as editor and stories about up-and-coming "Power Parents," waitlisted items and classes, and celebrities' favorite family-friendly spots, Playground has the potential to be very, very cool—in that gossipy, snarky Observer way. Due out in September.  

Manhattan. If a little girl with a princess obsession could design a restaurant, it would look like Sweetie Pie. The newish West Village eatery is birthday party heaven—especially since parents can toss back a few shots of absinthe during the cake cutting. www.sweetiepierestaurant.com.

Manhattan. This may be the first time you've heard of Moomah, but we promise it won't be the last. Opening in Tribeca on Monday (May 11th), the new "playscape, cozy cafe, living classroom, quiet hideaway, art oasis, neighborhood meeting spot . . . and place for your child to just be" sounds too good to be true. www.moomah.com.