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for city moms (and expecting moms!) with kids under 3.

On Trial

A new service for moms who like stuff.

We recently caught wind of a new free-sample service for moms. Well, “free” isn’t entirely accurate—you have to pay $10 a month for Bluum‘s subscription-based product sampling service, which delivers a boxful of five products—some full-sized, and some “deluxe-sized” samples (bigger than a foil, but smaller than full-sized)—straight to your door, once a month. Launching in September, the service aims to deliver top baby, beauty, and wellness brands (Apothederm and Smith’s Rosebud are on board for the first delivery). Bluum, which was conceived by the founders of StyleFactory, also plans to offer an online retail shop, just in case you like what you try.