A free weekly email
for city moms (and expecting moms!) with kids under 3.

It’s A Guy Thing.

The Manny trend finds its legs in NYC

Mannies are proliferating in the City, but nannies needn’t watch their backs. The male caregivers are most often hired as a supplement to nannies—especially by families who want a positive male role model when the father is working or traveling a lot. “It’s more of a feeling of the cool, older brother that kids can bond with,” says Jack Eichinger, who recently launched a manny agency called Manhattan Mannies.

Eichinger offers a roster of young mannies like himself who have a minimum of three years’ experience with children and are American Red Cross certified for child and infant CPR. Candidates’ experience varies from babysitting, to summer camp counseling to previous manny experience. Most of his mannies are also enrolled in (or graduated from) college, with a focus on education or psychology.
The service is currently for tots two years old and up—not babies. Rates range from $20 to $45 an hour, depending on the service (babysitting, tutoring, coaching, pick up/drop off for daily activities).