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Fresh Direct Gets Into The Baby Business

Introducing the Fresh Direct Baby Boutique

Kudos to the smarty pants at Fresh Direct who had the brilliant idea of creating a baby mart. While the grocery delivery service has always carried a small selection of products from brands like Earth’s Best, they’ve made it official: opening today, the Fresh Direct Baby Boutique stocks an expanded selection of baby food and snacks, plus feeding, diapering, and bathing essentials from brands like MD Moms, aden + anais, Munchkin, and Dr. Brown’s. We’re hoping the selection grows quickly, but for now we’ll take what we can get.