Manhattan mom and fashion industry veteran Emily Khasidy just launched The Collective Child — a members-only service that delivers clothing and accessories every month for babies from newborn through 2T. Based on a prof…
Union Square-based mom Yasmin Zar-Block’s new baby footwear brand Block Moccs makes a pretty sick crib shoe. The mini moccs are crafted from vegan leather, and come in darling designs like the Chanel-inspired Ella in bl…
Hatch Collection now offers personal shopping to help put your maternity looks together. The by-appointment-only service is held at the brand’s SoHo showroom and led by stylist Chloe Rose, who'll give you a personal sty…
Swedish children’s label Livly just opened its first-ever US store in Tribeca, and it’s seriously worth a visit. Expect a mix of super-soft layette and stylishly wearable children’s collections, as well as sleep sacs, b…
Rachel Riley has teamed with the Plaza hotel to mark the 60th anniversary of Eloise at The Plaza with an adorable collection of looks for girls. There’s a version of the classic frilly blouse and black skirt with suspen…
NY-based fashion brand LoveShackFancy has joined forces with online destination Romy and the Bunnies on a sweet collection for little girls.LoveShackFancy x Romy and the Bunnies is playfully whimsical yet comfy enough f…
Glamsquad is now doing nails
Glamsquad has added manicures and pedicures to its roster of in-home beauty services, which is pretty flipping awesome for those of us with a newborn at home. Trained technicians arrive equipped with a one-time-use nail…
Find the cool stuff at MINIMODE
MINIMODE launched last week and we're already hooked. Created by two NYC moms and fashion industry veterans (Maria Benetos, InStyle’s marketing director, and Colleen Crivello, creator of CHaLK NYC), the new site for bab…
Unique duds from DISA NYC
Brooklyn mom and former model Daria Einhorn has just launched DISA NYC, a modern and minimalistic collection of handmade clothes for littles with a bit of European flair. Everything’s made from natural fabrics like cott…
Andy & Evan expands to girls
NYC-based boys' label Andy & Evan has just added girls' styles to the mix, and we’re totally into it. The comfy-meets-classic looks for little ladies are all made with soft knits, woven accents (poplin, lace, eyelet), a…
Babesta hangs a shingle in Brookfield Place
Here’s a reason to head as far downtown as possible: Babesta's Threads and Cribz boutiques have just opened a combined location in Brookfield Place —and it's like a shrine to baby gear awesomeness. The owners had urban …
NYC shop owners dish their faves
Let's pretend it's not snowing for a second and talk about the cuteness that's arriving at our favorite baby stores. With hopes of warmer days ahead, we’ve asked owners and buyers at the top New York boutiques to share …
New tees from J.Crew and the Natural History museum
J.Crew has a new collection of kids' t-shirts inspired by the American Museum of Natural History's most popular exhibits. The graphics for all six styles (including Hall of Gems, Olive and Dino, and glow-in-the-dark Mar…
Milk & Cookies Kids Spa and Salon set to open
New York City cousins Jataon and Teychenne Whitley think it's easier to cut children's hair when you bribe ‘em with treats. That's part of the reason they created Milk & Cookies Kids Spa and Salon. Opening February 1, t…
Pippa & Julie launches an online store
The only reason we haven't thrown down more for Pippa & Julie girlswear is that the collection has always been scattered about town. Until now. The NYC-based label has just launched an online store (woo-hoo!). Look for …