New tees from J.Crew and the Natural History museum
J.Crew has a new collection of kids' t-shirts inspired by the American Museum of Natural History's most popular exhibits. The graphics for all six styles (including Hall of Gems, Olive and Dino, and glow-in-the-dark Mar…
Milk & Cookies Kids Spa and Salon set to open
New York City cousins Jataon and Teychenne Whitley think it's easier to cut children's hair when you bribe ‘em with treats. That's part of the reason they created Milk & Cookies Kids Spa and Salon. Opening February 1, t…
Pippa & Julie launches an online store
The only reason we haven't thrown down more for Pippa & Julie girlswear is that the collection has always been scattered about town. Until now. The NYC-based label has just launched an online store (woo-hoo!). Look for …
We're saving pennies for Natty dresses
Have baby girl, buy dresses. That's the way it works. Well, UES mom Natalie Lo wants a piece of the action. And we think she deserves it. Her new line, Natty, is all about gorgeously cut frocks with a fresh … Continued
RUUM lands in NYC
It's not often that mall stores successfully crossover onto Manhattan fashion turf. But RUUM is going for it. The wallet-friendly baby label is testing the waters with two pop-up stores: there's a Tribeca location (138 …
Etsy x Dossier pops up downtown
Shopping Etsy is about to become a lot less overwhelming. In partnership with the tastemakers at Dossier Journal, the site is hanging a shingle on the LES, where more than 30 Etsy Wholesale makers, handpicked by Dossier…
Leota launches maternitywear
Designer Sarah Carson Cloud has garnered quite a following for Leota, her made-in-NYC collection of stylish frocks. Now, she’s bringing the same effortless style to expecting moms with a new maternity dress collection. …
Where to find cool breastfeeding togs
Breastfeeding is honorable and beautiful — and a total havoc-wreaker on your wardrobe. But designers are on the case, and we found plenty of chic pieces that don't make you look as frumpy as you may feel. The Lindsay po…
Get your nails done at home through cityMANI
A manicure? Hah. New moms are lucky if they can find time to shower. But cityMANI wants to help. The new in-home manicure service allows you to book the date, time, and type of manicure online; they'll send a freelance …
AptDeco sells used nursery furnishings
Ridding your apartment of outgrown baby furniture can be a hassle. Or not. AptDeco, an online hub for gently used furniture, just added a kids' category. To unload a crib, rocker, or changing table (no mattresses or ele…
Smart outerwear from B&Me NYC
Right now we're all about not bundling up. But we can still see the genius behind the Booker Coat from B&Me NYC. Created by UES mom of three Sarah Clark, the 100 percent fleece jacket is designed to accommodate you … Co…
What’s new at Oliver & Adelaide 
It's not often that handmade-in-the-USA intersects with luxury. But that's exactly the spin on Oliver & Adelaide’s sweet and stylish baby gifts. So we were thrilled to hear the label's founder (and local dad) Gary Osbor…
Give props to baby's local line
Most New York parents have a love-hate relationship with the subway. But there's something absolutely adorable about a baby in an MTA romper. The new ones from NYC Subway Line feature twelve different subway line symbol…
Wovenplay opens its first retail concept
Greenpoint families (and those willing to schlep there) are in for a real treat: Wovenplay has just opened its first store, inside the Brooklyn-based label’s studio. Head over on a weekend (the shop is only open on Satu…
Cool gifts for new (local) arrivals
New York-themed gifts are a great Plan B when the registry is already picked over. We keep track of our favorites on our For The NYC Baby Pinterest board. Here, a few new additions.   Yellow cabs designs like this … Con…