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Australia Is The New Japan.

Cool new apparel labels from down under

For the longest time, imported children’s wear was all about French labels. Then Japanese imports had their moment. And now it’s the Aussies. Aden + Anais paved the way with their comfy muslin swaddles, and it’s been an all-out Aussie invasion ever since. Here, three more Australian designers who are brand-spanking new and super cool.
Little Lief
Ilana Anger, a Sydney designer living in Brooklyn, just launched an ethereal line of organic-cotton rompers, shirts, “puff” pants, bloomers, and dresses. The inspiration? Her overheated daughter: “Our first summer together in New York, I found it hard to find simple pieces in breathable, lightweight cotton—so I decided to make them.” Look for Little Lief at Acorn, Pomme, and Sweet William in Brooklyn, and YOYA in the West Village.
An Australian husband-and-wife duo is behind ESP, a new unisex label for tots, featuring premium denim in different washes, plus cotton tops, knits, wovens, and accessories. For sale at Makie in Soho and Sweet William in Brooklyn.
Megan Park Girl
Melburnian Megan Park is a former textile designer who created a collection of evening bags and scarves before recently introducing Megan Park Girl—pretty dresses with liberty prints, hand embroidery, and bright colors. For sale at Barneys New York and 25 Park.