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A Site To See

Lester’s goes digital

It’s kind of hard to get excited about e-commerce sites anymore—except when it’s the first-ever webshop from Lester’s. The trend-setting retailer just launched its site a few days ago and inventory is only beginning to ramp up, but it’s still pretty sweet to be able to browse the coolest baby clothes of the season without getting elbowed by pushy moms. You’ll find the usual suspects—Appaman, Splendid Littles, Rock Candy, Ragdolls & Rockets—plus gifty items like Angel Dear blankets, “hot items” handpicked by the Lester’s buying team, and a no-brainer layette checklist. Shoes are on their way.