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Truly Great Basics

Fab baby wear from monkey see, monkey do

It’s been a while since we’ve seen everyday wear that has all the right stuff: style, comfort, versatility, eco-friendly fabrics, and charitable awareness. Monkey see, monkey do fits the bill. Created by Shiri Willcot (a local mom with a background in maternity and children’s fashion) the new label offers wallet-friendly, contemporary classics in bold colors that can be mixed, matched, and paired with just about anything. The entire collection is made with super-soft organic cotton, Supima cotton, and Supima cotton/modal blends, and has great details like contrast-colored snaps for effortless over-the-head dressing, phthalate-free (and itch-free) tagless labels, and a subtly embroidered monkey silhouette—the brand’s emblem. Check out the short sleeve shirt ($21) and leggings ($23) for girls, and the long sleeve shirt with onesie ($27) and crew neck thermal ($25) for boys. The line is produced locally with eco-friendly materials, low-impact dyes, water-based printing, and recycled materials in the packaging. And, 10 percent of all profits are donated quarterly to COTA, whose mission is to ensure that no child or young adult in the US is denied an organ transplant due to financial burden. The clothes are sized 3 to 24 months and are sold exclusively on the brand’s website, ilovemsmd.com