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This Is How You Stock A Baby Store

Century City welcomes a new infant boutique

Riginalzzz

Riginals has been supplying Century City moms with children's wares for 23 years. And now they want to hook you up with baby stuff, too. Opened just two doors down, sister shop Riginalzzz zeros in on infant and toddler clothes, accessories, and toys from some of our favorite brands (Jellycat, Kicky Pants, Blabla Kids, Nununu). Snap up a Little Giraffe chenille blanket ($67), a party dress from Ooh! La, La! ($56), or outfit your edgy dude in a Rowdy Sprouts onesie ($39), or Trunk LTD tee ($30). We also dig the store’s CD of kids' songs, personalized with your baby's name ($18.95); they have more than 600 names on file, and they’ll burn the disk while you wait. The shop is open Monday through Saturday from 10am to 9pm; 11am to 7pm on Sunday.

Riginalzzz
10250 Santa Monica Blvd., Century City
310.557.2532; facebook.com