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The Bottom Line

Honest Co. introduces trainers and swim diapers

When we first announced the launch of Jessica Alba’s Honest Company last winter, a lot of you rolled your eyes at the idea of another celebrity-endorsed product. But six months later, we’ve yet to meet a mom who’s tried an Honest Co. product and hasn’t loved it. So we were psyched to discover over the weekend that they’ve added plant-based disposable training pants and really-flippin’-cute swim diapers ($12.95 each) to their line of super-green baby essentials. And in case you haven’t heard—you can now shop a la carte on the Honest Co. website, should the whole monthly subscription thing not be your cup of tea.

http://www.honest.com