Urbana Sacs’ newest backpacks don’t just look cool—they’re as environmentally friendly as they come. They’re crafted right here in LA from washable paper—the sustainable textile is made using paper pulp fiber and recycl…
After welcoming her first baby, local mom and fashion industry vet Christina Okubo was inclined to design a gender-neutral baby clothing collection, so she launched INIMINI. All pieces are designed for comfort and longe…
The new BOWIE X JAMES mix-and-match swimwear collection was created by four local moms who wanted to design swimsuits that reflected their daughters’ unique personalities. A number of the styles, including the Bird of P…
Ice Cream Castles, a line of whimsical kids clothing from LA moms Wells Butler Nathan and Veronique Vicari Barnes, could not be cuter. Nathan, a graduate of RISD and FIDM, and Barnes, an actress and jewelry designer, ar…
All of the pieces in the new Beru Kids line are created using leftover fabrics from large clothing manufacturers, which means instead of filling up landfills, dead stock gets turned into pieces for fashion-forward littl…
LA-based clothing brand Dôen doesn’t offer much for littles—but when it does, it’s damn cute. The line, which reflects nostalgia for California's yesteryear, introduces a style for children each season with all of its p…
Los Angeles moms Samantha Chou and Colleen Garcia created Youth x Dreams to blend their love of fashion and humanitarianism. Check out the incredibly soft cotton jersey tops with witty sayings like We Run This Park ($19…
Frustrated by the lack of trendy clothing options available for toddler boys, local mom CJ Khun decided to launch Little XO Kings, a line of street-style clothing in sizes 2T-5T. Named for her son, Kingston, and her obs…
Serena & Lily’s new LA outpost has everything you’ll need to create a gorgeous space for baby. It’s a full-service design shop and offers a huge selection of swoon-worthy merch including furniture, fabrics, bedding, and…
Local mom Amy Ricevuto loves coordinating outfits with her daughter. But when her sons came along, she realized there were no matchy-matchy duds for moms and their little guys. Her new brand, Son of a B, gets the job do…
When local mom April Lawrence was pregnant with her second child, she struggled to find clothes that fit her taste and budget. She tried thrifting, but the maternity pieces were limited and mixed in with the regular clo…
When local mom and fashion industry veteran Corey Pak struggled to find affordable kids' clothing that spoke to her taste level (affordable being the key word), she created it herself. Her new line,Over + Over, is all a…
Find cute and affordable duds at Green Jean Kids
Local mom Rebecca Suarez has a new twist on thrift shopping: Green Jean Kids, a clothing exchange that aims to keep children in clothes that fit, at a price that’s affordable. Just bring in any (good condition) clothing…
Tipperary relocates in Beverly Hills
After forty-two years on Dayton Drive, fancy kids' salon Tipperary has a shiny new space on South Robertson. The tired 1970s color scheme and décor are gone—and we're loving the new modern industrial vibe, with bright w…
crewcuts teams with Richer Poorer
We’re big fans of LA-based sock brand Richer Poorer— and even bigger fans of their new limited edition collection for crewcuts. Made for growing feet in sizes small, medium, and large (the small fits most toddlers), the…