Beach Days, Simplified
The sweet perks of hotel memberships
Parking at the beach is a bitch. Not to mention schlepping baby gear in the sand. That’s why we like the idea of joining one of the hotel clubs in Santa Monica. Specifically, the clubs at the Loews Hotel (1700 Ocean Ave.; 310.458.6700), JW Marriot’s Le Merigot Hotel (1740 Ocean Ave.; 310.395.9700), and Casa Del Mar (1910 Ocean Way; 310.581.5533). All three properties are located right on the beach and offer members free or valet parking, access to the pool, gym, and spa, and babysitting services (at extra cost). There are plenty of kid-friendly perks, too. The Loews serves half portions of adult entrees for kids (try the asparagus lasagna), and offers members 25 percent off at the gift shop (mini Haviannas and Blabla dolls are in stock). At Le Merigot, child members get free sand toys at check-in; parents get 20 percent off at the restaurants (where chicken fingers and mac & cheese are served). Casa Del Mar offers easy access to a playground and a fun photo booth in the lobby. And of course all three hotels are a short walk from the Santa Monica Pier. Sign us up.
Memberships start at $130 per month, per member, and go up to $2,700 per member, annually. Kid memberships are free at the Loews and Le Merigot.