Made Especially For Special Needs.
PATTI + RICKY puts the fun in functional for kids with special needs. The line includes products like this G-tube friendly onesie, colorful wheelchair bags, and magnetic clothing to meet certain needs without sacrificing kids’ personalities. Available at patt…
Babo Botanical's new Skin Repair Nutri-Firm™ Stretch Mark Oil helps to increase elasticity and smoothe the texture of stretch marks with a safe, non toxic, fragrance free--and clinically proven-- formula.  $34.95, at…
Scaled-Down Style For Her.
Recipe for chic toddler footwear: Mix Keds’ canvas silhouette with Rifle Paper Co.’s vibrant florals, make it kid-sized, and you have Daphne. Slip on these kicks with a Velcro t-strap and send her out for some fun. $45,
Add Some Beauty To The Bookshelf.
Caldecott Honor recipient Brenda Wenzel's latest title, Hello, Hello uses brilliant mixed media images and simple rhymes to introduce a chain of animals in unexpected encounters, bringing to light the similarities among the vast differences in Earth's creatur…
Squeaky Clean, Using The Power Of Green.
Leave some extra shelf space for Dapple’s plant-based, baby-friendly products, featuring safe ingredients with serious cleaning power. Their exclusive-to-Babies"R"Us personal care line launches in-store by April. $3.99 and up, available on
No Batteries Required.
No room for the high-tech pump? Toss the Haakaa Silicone Breast Pump in your bag. There's no cords or assembly required. Just suction the eco-friendly silicone to your breast, and let the pump do the work for you. $20.99, … Continued
Ergobaby and Sanrio have teamed up to create a classic-but-fun collection of baby carriers, doll carriers, and baby sleep products featuring everyone's favorite feline, Hello Kitty. Fans rejoice, then shop—the collection is limited edition. Starting at $25, e…
It's In The (Supremely Functional) Bag.
Golden Child's Sunny Diaper Bag insert uses 3 modular pieces to turn any bag-- from a small zip tote, to an oversized bag, to a backpack-- into a fully customized diaper bag. $55, available at
A Diaper Classic, Reimagined.
Pampers Pure Collection diapers and wipes ditch the chemicals and keeps the superior leak protection the brand is known for.  Made from USA-sourced premium cotton and plant-based sustainable materials, the boxes and packaging are 100% recyclable.  Available n…
The All-Season Winner For Snug, Safe Sleeping.
ErgoPouch Layers Sleepwear is designed with short- and long-sleeved options, breathable organic cotton, and new patterns for spring. Mix and match with the brand’s swaddles, sleep bags, and sleepsuits, for all-season layering coverage. Starts at $19.99, ergop…
Sweet Kisses Start Here.
Daydream Baby Balm is the newest member of the Love + Sage family. The creamy formula, filled with organic oils and healing amino acids, will be a whole family fav... that includes the smallest member of the household. $12,
Bring The Happy To The Breakfast Table.
Happy Family's new line of yogurts are made with organic milk and probiotics with zero added sweeteners.  Happy Baby Cups are an ideal first food, and Happy Tot Cups and Pouches are packed with fruits, veggies, and chia seeds. Available nationwide.…
Freshly Picked debuts sandals in sun-kissed colors and five styles with cushioned comfort and prong-free buckles. The water-resistant leather uppers invite little ones to puddle jump or play in the sand this summer. $40, available at
Itzy Ritzy has introduced the Milk Boss, an infant feeding support, burping pillow, and arm cushion all-in-one. Position baby at the ideal angel for bottle or breastfeeding, then turn baby over for an easy burp. $24.99, at