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They'll Be The Hero Of Their Own Story.
Customize The Incredible Intergalactic Journey Home with your child’s name and home address and create a customized, hilarious story of the journey home from space, complete with an actual satellite image of home.  $24.99, wonderbly.com.…
Fun-loving toddlers can sport Tula’s new kid-friendly backpack for short walks or long trips. The oh-so-European design offers five colorful prints, water-resistant fabric, and interior and exterior pockets to easily pack toys and snacks. $79, available at Ba…
That 2AM Diaper Change Just Got Easier.
Skip Hop's new Light Up Diaper Caddy features a touch-sensitive soft white light with a 10 minute auto-off timer to give enough light (and organization!) for middle-of-the-night diaper changes. $40, available at skiphop.com.
Stop The Sniffles Before They Start
With cold and flu season creeping upon us, it’s time to talk about the root cause: those pesky germs.  Before you stock the medicine cabinet with acetaminophen and chest rub, you’ll need to plan your offensive strategy to keep those … Continued
Win the 2017 Holiday Gift Guide!
We're giving one lucky StrollerTraffic family $1600 worth of goodies featured in our 2017 Holiday Gift Guide! This contest is open to residents of the US through Tuesday December 5th at midnight ET. What you’ll win: an Alex Toys prize … Continued
A Swaddler With Safety In Mind.
The footed SwaddleMe® Footsie™ enables parents to swaddle infants and make use of the 3-point harness on bouncers, rockers and swings, giving baby snug comfort paired with the freedom to kick and wiggle, and mamas peace of mind. $16.99, summerinfant.com.…
One Chic Maternity Bra.
The Truffles Molded Cup Plunge Lace Bra by Cake Lingerie is equal parts sexy and functional with easy-access feeding and light padding and shape, while the plunging neckline and lace overlay will keep you date-night ready.  $60, cakematernity.com.
Back to sleep is safest, but Newton Baby's Mattress has babies that roll covered with its patented Wovenaire core that's earned it a Suffocation Risk Score of 2.0 -- the average industry regulation standard is 4.0! $295, newtonbaby.com.  
Parenting In The Time Of WiFi
What a time to be a parent.  For every challenge we face, there are countless (sleek, sophisticated, and oh-so-tempting) WiFi-enabled solutions.  But with all the information smart products are able to deliver, the line between "informed and empowered" and "c…
This One's For The Dreamers.
Beloved illustrator Jean Jullien brings John Lennon's iconic words to life in this picture book set to the lyrics of his 1971 hit Imagine, complete with a forward by Yoko Ono Lennon.  $13.99, available at amazon.com.
Because Storage. Because Options.
The Axis Backpack is Petunia Pickle Bottom's latest addition to its Inter-Mix Collection.  It offers space, versatility, and an insulated compartment on its base.  With the additional Grid Caddy, your base becomes a portable stroller caddy. $139.00, available…
Who Says Socks Need To Match?
Pals Socks are more than just cute footwear. These mismatched socks set out to inspire kids to celebrate differences and make friends of all kinds. That's a mission we can get behind. $9, available at palssocks.com.
Little Animals. Big Time Cuteness.
The new themed style collections from Gerber are anything but basic. With sweet 3D details, these soft, breathable essentials and accessories make dressing and diaper changes a breeze. From $2, available at Target and Walmart.
The Bluetooth-enabled HALO SnoozyPod Vibrating Bedtime Soother combines a sound machine, amber glow nightlight, and gentle vibrations to lull baby (or toddler) to sleep.  Fits most cribs, toddler and twin beds.  $79.99, available at buybuybaby.com.
When summer activities wind down, fall’s the time to snuggle up with the kids and read. You’ll find that these newest titles will have you looking forward to bedtime snuggles and a sweet “good night.” Welcoming a new baby into … Continued