Meet the talented staffers, freelancers, and moonlighters behind the StrollerTraffic brand.

Associate Editor

Associate Editor and Community Manager Lindsey Rickard spent the first leg of her career in educational administration, but decided to hit the reset button when she became a mom.  She began taking on freelancing gigs as a writer, editor, and social media strategist while wrangling two under two at home. Creating community through social media is one of her favorite perks of modern motherhood.

Advertising DIR + Editorial CTR

Advertising Director and Editorial Contributor Colleen Kearney showed the Brits how it's done during a stint as Digital Sales Director for Turner Broadcasting. Then came the babies and a couple of years in SAHM bliss. Now, she's connecting the best brands in the baby sphere with the amazing StrollerTraffic audience.

Editorial Contributor

Editorial Contributor Dana Hardek has been writing about all things kids for the past 10 years. Before that, she was in charge of public relations and communications for several companies, becoming a road warrior in the process. Now her kids are teen/tweens, so she enjoys seeing so many brands that have pushed the envelope when it comes to new and exciting ideas that make moms' lives easier.


Melissa Alcorn joins us from Macaroni Kid, where she spent six years doing a little (okay, a lot) of everything, from managing their largest clients to conference planning and all things in between. Melissa is a self-proclaimed marketing geek who throws jazz hands when an idea strikes. She is often too busy, but wouldn't have it any other way.


CMO Eric is responsible for managing the national advertising teams of both StrollerTraffic and our sister company, Macaroni Kid. Eric is a HyperLocal media fan, dad, husband, mountain climber and CrossFit junkie.


As CEO, Joyce is responsible for the StrollerTraffic mission, vision and strategic plans. She also serves as cheerleader-in-chief and resident idea junkie. She is genuinely, truly and passionately committed to the success of every member of our team. Joyce is a recovering lawyer, addicted skier, aspiring CrossFitter, and a mom of two kids and two dogs.