Meet the talented staffers, freelancers, and moonlighters behind the StrollerTraffic brand.

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Lisa
Horten

Editorial Director Lisa Horten joins us from PopSugar, where she spent three years honing her expertise in the parenting space. Before entering the world of motherhood (both writing about it and living it), Lisa edited luxury lifestyle glossies for Niche Media and Modern Luxury in Washington, DC, Philadelphia, Atlanta, and Manhattan.

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Colleen
Kearney
Advertising Director

Advertising Director Colleen Kearney showed the Brits how it's done during a stint as Digital Sales Director for Turner Broadcasting. Then came the babies and a couple of years in SAHM bliss. Now, she's connecting the best brands in the baby sphere with the amazing StrollerTraffic audience.

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Lindsey
Rickard
Community Manager

Community Manager Lindsey Rickard spent the first leg of her career in educational administration, but decided to hit the reset button when she became a mom.  She began taking on freelancing gigs as a writer, editor, and social media strategist while wrangling two under two at home. Creating community through social media is one of her favorite perks of modern motherhood.

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Eric
Cohen
CMO

CMO Eric is responsible for managing the national advertising teams of both StrollerTraffic and our sister company, Macaroni Kid. Eric is a HyperLocal media fan, dad, husband, mountain climber and CrossFit junkie.

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Joyce
Shulman
CEO

As CEO, Joyce is responsible for the StrollerTraffic mission, vision and strategic plans. She also serves as cheerleader-in-chief and resident idea junkie. She is genuinely, truly and passionately committed to the success of every member of our team. Joyce is a recovering lawyer, addicted skier, aspiring CrossFitter, and a mom of two kids and two dogs.

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Melissa
Alcorn
President

Melissa Alcorn joins us from Macaroni Kid, where she spent six years doing a little (okay, a lot) of everything, from managing their largest clients to conference planning and all things in between. Melissa is a self-proclaimed marketing geek who throws jazz hands when an idea strikes. She is often too busy, but wouldn't have it any other way.

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Dana
Hardek
Associate Editor & Features Editor