Some moms are inherently cool.

They¹ve always got the latest version, the smartest solution. They give the best gifts. These are our Scouts. And we¹ve got 'em in every major city, testing new products and updating us daily with the cool stuff they find.

Alexis Anderson 80

By day, Alexis is a PR pro, focusing on the natural food, nonprofit, and health care industries. Outside of the office, she can't get enough of her son, her supportive husband, and workouts. She likes to shop and ski, and is a foodie wannabe. (And considering the way the Denver restaurant scene is exploding, that's working out for her.) Alexis blogs at Lex & Learn.

Alexis's favorite brands: Stokke, Petunia Pickle Bottom, BabyGap, Ella's Kitchen, Boon

Los Angeles

Natalia went to culinary school in Paris (jealous much?) before becoming a full-time mom to her daughter, Olive. With #2 due in April 2016, she teaches the only Babywearing Yoga & Barre class in Orange County (too cool), and occasionally blogs at BabyKimsMommy. When Natalia isn't baking, playing, or posing, she's likely watching reality TV. #GuiltyPleasure

Natalia's favorite brands: Skip Hop, Mini Melissa, Honest, Seventh Generation, Baby Gap

anne cutler 80
New Orleans

Anne is the morning news anchor for the ABC affiliate in New Orleans, where viewers have seen her flying by on a motorcycle, trudging through knee-deep water in flooded homes, and interviewing celebrities on the red carpet. Her husband is a U.S. Marine, and when they're not out and about eating gumbo, listening to live jazz, or cruising through the Audubon Zoo with their son, Beauregard, they're renovating their 130-year-old Uptown home. She blogs about the good life in NOLA at Hammer-and-Heels.

Anne's favorite brands: Burt's Bees, Genuine Kids by OshKosh, Tucker + Tate, Restoration Hardware Baby & Child, aden + anais

Brianna Dale
Lexington, KY

With a career that started in commercial interior design, Brianna is now a WAHM with a lifestyle blog, Bre's Baubles—and a side business selling children's and women's hair accessories and jewelry online. She's the leader and organizer of an online mothering community, and spends most of her days with daughters Saida (born January, 2013) and Sophia (born May, 2015), playing, crafting, learning and growing.

Brianna's favorite brands: Britax, Chicco, Graco, Tula, 4Moms

Jessica Funston 80
Delfino Funston
Los Angeles

Jessica is a Television Producer turned SAHM of twins. She's currently studying to become a Holistic Health Practitioner. When she's not meditating or doing a little energy work, she's probably Googling something. Jessica loves spending time with her husband and twin girls, working out at Bar Method, and drinking wine with girlfriends.

Jessica's favorite brands: Earth's Best, California Baby, The Honest Company, Babyganics, Carter's

nicole delma 80
The Hamptons

Before founding her own cause-based marketing agency, FOND Group, Nicole headed up email marketing for brands including J.Crew, Getty Images, and Conde Nast. And though she continues to consult for major brands, her focus is helping non-profits and local businesses. Nicole relocated full-time to Long Island's east end after falling in love with the surf (and her surf teacher). They now live on his family's 200 year-old Bridgehampton farm, with their baby girl, Georgica, born in September, 2015.

Nicole's favorite brands: Plum Organics, Little Sunhat, Honest Company

Jess Eno 80

A New York transplant raised in the South, Jessica worked for 15 years in the Creative Department at Ralph Lauren, bringing to life the windows and interiors. In search of better life/work balance, she started LIFE.styled. When Jessica isn't in wife or mom mode, she loves to read, cook, decorate, and shop for the latest and greatest. She has an appreciation for all things beautiful, whether it be flowers in bloom, amazing architecture, a stylish woman, a beautiful piece of music, or a piece of art. She thinks  life is too short to not be beautiful.

Jessica's favorite brands: Ralph Lauren, Skip Hop, Melissa & Doug, The Honest Company, The Land of Nod

heather friedmann 80

Heather recently left her post as the Research Director for the Joint Committee on Transportation in the Massachusetts House of Representatives to wear the hat of Public Policy Manager for Tufts Health Plan. When she's not affecting change for the greater good of the public, she enjoys photography, gardening, interior design, and playing with her four kids.

Heather's favorite brands: UPPAbaby, BabyBjörn, 4moms, aden + anais, crewcuts


With a dual Masters degree in Early Childhood an Special Education, Michelle is passionate about nurturing the growth and development of children with special needs. Formerly, she ran a special education center in Dallas. Now Michelle is nurturing her own growing family in Austin. She's got a serious case of wanderlust, too. Her little guy had already been on 16 flights by the age of 8MO (!)

Michelle's favorite brands: 4moms, nurturme, nook, mamas and papas, plan toys

brittney harmon

Britney has spent more than a decade working with major companies in the digital space (Conde Nast, ExactTarget, Nielsen). She's now consulting for fashion magazine startups and established advertising agency clients, to provide strategic solutions. Britney and her husband are lovingly restoring and updating a historic home outside of Phili while adoring their daughter, Mayla, born in June 2015. She's also a certified yoga instructor and avid runner/marathoner.

Britney's favorite brands: The Honest Company, Vince Baby, 4Moms, Burt's Bees, Sakura Bloom

Fiona Hopkins

Fiona taught pre-school for 10 years before shifting gears to be a SAHM of two boys. As a hobby, she started a small handmade children's clothing company (Muki kids), which has grown into more than a hobby. Fiona loves being with family and friends, cooking, eating, nature, working out, and traveling (near and far).

Fiona's favorite brands: Nuby, Ergobaby, tommee tippee, Britax

Lisa Horten
New York City

As an editor, Lisa has covered everything from bridal fashion runways to menswear trends. Once she became a mom, she switched gears to the parenting category. Now she juggles working as StrollerTraffic’s Editorial Director and stalking construction sites with her truck-addict son. With a new baby girl (Eleanor, born in July 2015), Lisa’s free time is spent obsessing over her new addition’s nursery and wardrobe. She also loves to travel, give back to the community, and entertain (Barefoot Contessa aspirations, but a long way to go).

Lisa's favorite brands: aden + anais, Janod, babyGap, HATCH Collection, The Honest Company, Oeuf NYC


Hailing from South Lousiana, Shelley studied music and theater in New York, where she created and performed a cabaret with her younger sister. Now, as a reporter and arts calendar producer on Dallas' public radio station, she loves introducing her son to art of all kinds, taking him to concerts and plays, and sampling Dallas cuisine. Shelley also produces a food podcast and blog called A La Minute DFW.

Shelley's favorite brands: Melissa and Doug, Three Yellow Starfish, Babyganics, aden + anais, Plae

anna lane
Los Angeles

Anna is a writer and blogger who toured the US as a stand-up comedian before having two children—18 months apart. When she's not busy penning Misadventures in Motherhood, touring preschools, or chasing after her toddler, Anna enjoys the finer things in life: good food, fashionable clothes, and eight (or more) hours of uninterrupted sleep.

Anna's favorite brands: Splendid, Tea, Kickee Pants, Petite Bateau, Land of Nod

MichelleLindsay 80

Michelle is an Executive Director at Paper Communications (Paper Magazine,, ExtraExtra Creative). She also co-owns a menswear brand with her husband—they have three stores in NYC and she runs their marketing and PR division. Not to mention little Wyatt, born in June 2013. (So she's not at all busy.) She likes to bicycle, stay up on tech trends, cook healthy food, work out, and finding the best deal.

Michelle's favorite brands: Vans, Gap, Skip Hop, LeSportsac, H&M

New York City

Brianne Manz is the talented blogger behind Stroller in the City, where she posts most days about raising a family in Manhattan. She's got a killer eye for kids' fashion, which makes sense considering she once owned a fashion showroom.


Brianne's favorite brands: Stökke, Orbit, aden+anais, Ergobaby, Nellystella

Jessica Mason
San Diego

As a talented editorial stylist and the owner of Paper Doll Salon, Jessica knows a thing or two about girly girls—which is only part of the reason she was so excited to welcome little Scarlett, born in July 2015. Jessica quenches her wanderlust by traveling the globe to style ad campaigns and magazine shoots; she's on a mission to make the world a more gorgeous place, one loose bohemian beach wave at a time.

San Francisco

As the author of Green Chic: Saving the Earth in Style, Christie knows a fab eco-friendly baby product when she sees one. These days, she’s working on a book about postpartum fitness . . . luckily her daughter Ellie, born in 2009, loves hilly San Francisco walks and chillin’ at mom and baby yoga.

Christie’s favorite brands: Oeuf, Kate Quinn Organics, Coyuchi, Burt’s Bees, UPPAbaby.

Naomi Meller

Naomi worked at a Providence boutique—helping new moms find the right stroller or getting fitted for nursing bras—before turning her attention to photography. When she's not shooting families, she's finding great joy in documenting her own two daughters.

Naomi's favorite brands: Mini Rodini, Oeuf NYC, Haba, aden + anais, Boon

becky olson 80

As a publicist, Becky focuses the majority of her time on organizations that benefit children. She's a pop-culture junkie who named her little girl after a character on Mad Men, and she has a thing for collecting baby bows, headbands, and custom onesies. By night, Becky enjoys tweeting about her love of wine via @NapaCabulous.

Becky's favorite brands: Chicco, MAM, Orbit Baby, Boba, Stokke, Medela, Honest Company

Heather Reed 80
San Francisco

Heather is the talent behind Monkey Bars, a contemporary lifestyle brand for eco-conscious families. Heather operates the brand's brick-and-mortar retail space—and does all of the buying for the shop. When she's not busy in the shop or stalking new brands on the internet, Heather can be found cooking gourmet food for other families (as payment for babysitting) and being "that mom" on her phone at the park.

Heather's favorite brands: Beco, Wean Green, ZoLi, Líllébaby, Orbit, gDiapers

tiffany rhodin 80

Tiffany is a former teacher who triumphed through some serious breastfeeding challenges, leading her to passionately educate and support women and families on breastfeeding, babywearing, and natural birthing options. Her webshop, Wearing is Caring, specializes in baby carriers and attachment parenting accessories. She's mom to two littles, including Ty, born July 2015.

Tiffany's favorite brands: Tula Baby Carriers, aden + anais, Earth Mama Angel Baby, going uppy, Clek


Gwen has been styling men, women, and the occasional kid for almost 10 years. Before migrating South, she did event planning and some TV production in NYC for MTV Networks, Vogue, and Saks. When she's not shopping (cough, cough), Gwen enjoys exercising in any form, hanging with her family, and traveling.

Gwen's favorite brands: Kissy kissy, Mustela, aden + anais, Little Giraffe, Naturino

jackie siska

After a decade working on Wall Street, Jackie moved to Seattle to start a new era—raising a family in the PNW. Now, as a SAHM, she finds joy in exploring new hiking trails, parks, wade pools, and any class that will keep everyone happy and engaged. She's in the weeds with a toddler and infant, but is looking forward to hitting the Seattle food scene with her husband (and no kids) soon.

Jackie's favorite brands: aden + anais, UPPAbaby, Hanna Andersson, Mini Boden, Munchkin


With three older kids, and a baby girl who came along 12 years later (Caroline, born May, 2013) Jenness is rediscovering new motherhood all over again. Yet she somehow finds time to be a pediatric nurse, cook regularly for her family, and get lost in historical fiction.

Jenness' favorite brands: The Honest Company, Skip Hop, Melissa & Doug, Annie's Organics, Valco, Britax.

Gretchen Darby 80
Stofer Darby

With a background in hospitality (and a stint as a Dallas Cowboys cheerleader), Gretchen now runs her own boutique consulting firm, specializing in marketing, PR, and events. When she's not chasing her twin toddler boys or spending QT with her daughter, she's stocking up on fitness, travel, music, and movies.

Gretchen's favorite brands: Dr. Brown, Fisher-Price, Pottery Barn Kids, BOB, Baby Brezza


Carolyn stays on top of the best lifestyle and parenting/baby brands through her PR and Blog Firm, 624 Public Relations. She loves the chaos of raising Big Kid girls and a toddler boy—all while managing to snag a few media trips to NYC throughout the year.

Carolyn’s Favorite Brands: BOB, BabyBjörn, Plum Organics, Hanna Andersson, Omaha Zoo

Carla Tracy 120x120
Portland, ME

Carla is a travel publicist for luxury hotels, resorts and destinations. (Lucky duck.) When she's not traveling, she's busy enjoying the farmers' markets, photographic landscapes, hiking, and biking of Maine. Due to her husband's career designing slippers, her family is obsessed with wool—from its healthy benefits as a baby fabric to the cuteness of sheep decor for her son's nursery.

Carla's favorite brands: gDiapers, HABA, Babo Botanicals, Hanna Andersson, Woolino, Giesswein USA

Jesi Verchota80

Jesi is a certified yoga instructor and fitness junkie (and, hello, former NBA dancer/cheerleader). When she's not teaching yoga, you can find this SAHM taking a mommy-and-me Yoga or Pilates class, exploring Chicago with her dog, Dobie, or enjoying a craft beer with her husband.

Jesi's favorite brands: Baby Mantra, The Honest Company, Nui Organics, aden + anais, Pampers Sensitive

Los Angeles

Nara has been producing content for television and digital media for nearly a decade. Her work has been seen on various networks including A&E, Food Network, and OWN. When she's not working, Nara enjoys traveling, camping, hosting dinner parties (or really anything having to do with eating), and her newest endeavor: raising her son, Kai.

Nara's favorite brands: Goat-Milk, Tane Organics, Indikidual, Mini Rodini, Ketikita, ERGObaby.

San Francisco

When Vanessa isn't connecting families with childcare through her company Sensible Sitters, she's spending time with her son or trying to squeeze in a workout. Vanessa and her husband split their time between New York and San Francisco, where they are enthusiastic supporters of Raphael House, a homeless shelter for families.

Vanessa's favorite brands: Joovy, Beco, GreenSprouts, purebaby, Oeuf

New York City

Christine is the Global Communications and Special Projects Director at NARS Cosmetics. She's all about beauty, fashion, and #NARSissist Monday through Friday. Mom-mode goes in to overdrive on the weekends, when she chases around a very mobile little guy. A self-proclaimed fitness and health junkie, Christine spends the pre-dawn hours of each day at the gym. She's a former lifestyle blogger, with hobbies that tend toward interior design and DIY. Friends call her their glorified life coach.

Christine's favorite brands: Kid + Kind, Jellycat, Zara Kids, B. Toys, Maileg

Jane Notar 80
Wogan Notar
New York City

Jane started off as a model in Europe, before completing her masters and becoming a TV journalist. She covers mostly entertainment and does a lot of junkets and red carpet events. She also covers fashion, fitness, home improvement, and healthy eating. She works out religiously every day, and strives to find a new exercise that she hasn't done each week. On top of it all, she's a busy New York mom, still trying to figure out the best way to raise two kids in a crazy city.

Jane's favorite brands: The Honest Company, Petit Bateau, Baby organise, Thinkbaby, Little Dudes Only


As the co-owner of Wölffer Estate Vineyards, Joey Wölffer is something of a Hamptons icon. She's slowly building a lifestyle empire, including a Sag Harbor restaurant and an accessories storefront called The Styleliner. But her latest creation, a baby girl named Nell born in summer 2015, is by far our fave.


Joey's favorite brands: CdeC, Petit Bateau, Marks & Spencer, Baby Cottons, aden+anais

Atlanta (ish)

When Mariel isn't chasing around her toddler twin boys, she likes to play tennis, travel, knit, and catch up on trash TV. Prior to motherhood, Mariel was on the sales and marketing side of Starwood Hotels and Resorts. (Imagine the perks!)

Mariel's favorite brands: MAM, Pediped, Melissa & Doug, 3Sprouts, Britax.