Some moms are inherently cool.

They¹ve always got the latest version, the smartest solution. They give the best gifts. These are our Scouts. And we¹ve got 'em in every major city, updating us daily with the cool stuff they find.


April is a fashion-obsessed mom to Ella (born 2007) and Jasper (born 2011). As a sought-after stylist (and Vera Wang alum), she splits her time among dressing brides, hosting swank Greenwich dinner parties, DIYing with her kids, and planning frequent trips to Disney.

April’s favorite brands: Burberry, Ralph Lauren, Oscar de la Renta Childrenswear, Marie-Chantal, Jacadi.

New York City

As the publisher of this site, Tara spends way too much time trolling the Internet for cool baby stuff. Her daughter, Greta, was born in 2007 and spelled the word UGG on the back of her little boots when she was 16 months old. Her son, Henry, was born in 2010 and thinks his mom works at a coffee shop.

Tara’s favorite brands: Honest, Serena & Lily, appaman, Cybex, Plan Toys.

San Francisco

As the author of Green Chic: Saving the Earth in Style, Christie knows a fab eco-friendly baby product when she sees one. These days, she’s working on a book about postpartum fitness . . . luckily her daughter Ellie, born in 2009, loves hilly San Francisco walks and chillin’ at mom and baby yoga.

Christie’s favorite brands: Oeuf, Kate Quinn Organics, Coyuchi, Burt’s Bees, UPPAbaby.


Carolyn stays on top of the best lifestyle and parenting/baby brands through her PR and Blog Firm, 624 Public Relations. She loves the chaos of raising 5- and 3-year-old girls and a 4-month-old baby boy—all while managing to snag a few media trips to NYC throughout the year.

Carolyn’s Favorite Brands: BOB, Hanna Andersson, Kickee Pants, Erin Condren, and Any.DO app for keeping crazy schedules and To Do lists in check.

Carla Tracy 120x120
Portland, ME

Carla is a travel publicist for luxury hotels, resorts and destinations. (Lucky duck.) When she's not traveling, she's busy enjoying the farmers' markets, photographic landscapes, hiking, and biking of Maine. Due to her husband's career designing slippers, her family is obsessed with wool—from its healthy benefits as a baby fabric to the cuteness of sheep decor for her son's nursery.

Carla's favorite brands: gDiapers, HABA, Babo Botanicals, Hanna Andersson, Woolino, Giesswein USA

Los Angeles

Nara has been producing content for television and digital media for nearly a decade. Her work has been seen on various networks including A&E, Food Network, and OWN. When she's not working, Nara enjoys traveling, camping, hosting dinner parties (or really anything having to do with eating), and her newest endeavor: raising her son, Kai.

Nara's favorite brands: Goat-Milk, Tane Organics, Indikidual, Mini Rodini, Ketikita, ERGObaby.

San Francisco

When Vanessa isn't connecting families with childcare through her company Sensible Sitters, she's spending time with her son or trying to squeeze in a workout. Vanessa and her husband split their time between New York and San Francisco, where they are enthusiastic supporters of Raphael House, a homeless shelter for families.

Vanessa's favorite brands: Joovy, Beco, GreenSprouts, purebaby, Oeuf

Atlanta (ish)

When Mariel isn't chasing around her toddler twin boys, she likes to play tennis, travel, knit, and catch up on trash TV. Prior to motherhood, Mariel was on the sales and marketing side of Starwood Hotels and Resorts. (Imagine the perks!)

Mariel's favorite brands: MAM, Pediped, Melissa & Doug, 3Sprouts, Britax.