Some moms are inherently cool.

They¹ve always got the latest version, the smartest solution. They give the best gifts. These are our Scouts. And we¹ve got 'em in every major city, updating us daily with the cool stuff they find.


As the Internet Marketing Manager for Mass Audubon and contributing editor to Body + Soul magazine, Hillary spends most of her days looking for ways to get outside and live an ecofriendlier life. It’s no big surprise, then, that her daughter Abigail (born in 2008) has a thing for organic blueberries.

Hillary’s favorite brands: Seventh Generation, Melissa & Doug, Happy Baby, Zutano, Stonyfield.

Tip: "Making your own baby food is a whole lot easier if you cook up a big batch and freeze individual servings in an ice cube tray." Follow Hillary on twitter.


All three of Katie's kids have a regular order at Starbucks. That's about as Seattle as it gets. As the mom blogger behind Being5, Katie gets a kick out of finding products that make her friends say, Where did you get that?

Amy's favorite brands: patemm pad, BabyLegs, Kirkland Diaper Wipes (from Costco), Weleda Baby, Nest Organics.

Tip: "Never change a dirty diaper wearing a long cashmere scarf."


April is a SAHM extraordinaire who arranges her closet by color and fabric and hosts Greenwich's swankiest Stella & Dot parties. Her daughter Ella was born in 2007, and has a wooden, toddler-size Vespa you can only get in Europe.

April’s favorite brands: Burberry, Lily Pulitzer, Aster shoes, Crayola Washables, Marie-Chantal, Le Toy Van.

Tip: “Buy an inexpensive umbrella stroller for traveling—the airlines are not keen on replacing the Bugaboo after it’s been smashed to pieces by baggage handlers.”


When Caroline isn’t running her business, Goldfish Marketing Communications, or writing her popular food blog (, she’s hunting down sensitive-skin products for her red-headed daughter, Vivian. Born in 2008, Vivian watched her first Elmo video on Caroline’s iPhone.

Caroline’s favorite brands: Nature Babycare, Glamour Mom, Stokke, Shoo Shoos, Earth’s Best Organic.

Tip: “Put an extra pair of underpants over girls’ tights to keep them from sagging.”

New York City

As the publisher of this site, Tara spends way too much time trolling the Internet for cool baby stuff. Her daughter Greta was born in 2007 and spelled the word UGG on the back of her little boots when she was 16 months old.

Tara’s favorite brands: Tretorn, Ruby&Myrtle barrettes, Pink Chicken, Haba, Kidfresh.

Tip: “Buy shoes that are a half-size too big, and dress your toddler in Nix Baby socks (super thick and retro-cute) until the shoes fit with normal, thin socks.”

San Francisco

As the author of Green Chic: Saving the Earth in Style, Christie knows a fab eco-friendly baby product when she sees one. These days, she’s working on a book about postpartum fitness . . . luckily her daughter Ellie, born in 2009, loves hilly San Francisco walks and chillin’ at mom and baby yoga.

Christie’s favorite brands: Oeuf, Kate Quinn Organics, Coyuchi, Burt’s Bees, UPPAbaby.

Tip: "Though it’s hard to resist, don’t talk to your baby at all—not a peep—during middle-of-the-night feedings. Keep it dark and boring, and she’ll go back to sleep a whole lot faster." Follow Christie on twitter.

Los Angeles

A former television news producer, Jamie is now the founder of Milkstars, a line of super-cool nursing tops for new moms.  Her daughter Julian, born in 2008, enjoys playing with the fabric swatches for her mom’s business.

Jamie's favorite brands: Trumpette, At Home, See Kai Run, Ergo, Quinny.

Tip: “Go ahead and splurge on adorable clothes for your kid, but don't be afraid to cheap out on the PJs: some of my favorites for my daughter were purchased at—gasp!— Costco.”

Los Angeles

A New York transplant in LA, Zoe is a former retailer who now lends her obsession with finding cool labels to her brilliant home style blog, She also wears the hats of freelance fashion and beauty writer, and mom to daughters Gemma (born in 2008) and Rafael (born in 2009.)

Zoe's favorite brands (this week, at least): Bobo Choses, Mini & Maximus and Nico Nico.

Tip: "Stock up on Green Juice—it's sweet, but also packed with kale, spinach, and celery."


Since the birth of her daughter Eloise in March 2009, Carolyn has been juggling play dates and baby yoga with drumming up new business for her company, 624 Public Relations.

Carolyn's favorite brands: Born Free, BOB Stroller, Boon, Luna Lullaby, Serena & Lily.

Tip: Find a great group of moms and schedule weekly play dates, so the babies can interact and the moms can trade secrets. Follow Carolyn on twitter.