Some moms are inherently cool.

They¹ve always got the latest version, the smartest solution. They give the best gifts. These are our Scouts. And we¹ve got 'em in every major city, testing new products and updating us daily with the cool stuff they find.


Alexis is a PR pro, focusing on the natural food, nonprofit, and health care industries. Outside of the office, she can't get enough of her son, her supportive husband, and workouts. She likes to shop and ski, and is a foodie wannabe. (And considering the way the Denver restaurant scene is exploding, that's working out for her.) Alexis blogs at Lex & Learn.

Alexis's favorite brands: Stokke, Petunia Pickle Bottom, BabyGap, Ella's Kitchen, Boon


Molecular-biologist-turned-photographer Erica Bowton runs a successful baby, child, and family photography business in Nashville. Her passion for photography, art, and nature began early in her childhood and continued through her pursuit of a PhD in medical research.  She now spends her days chasing around two daughters and scouting locations with perfect natural light.

Erica’s favorite brands:  GapKids, Nova Natural, EcoVessel, BabyBjorn, Seventh Generation

Los Angeles

Natalia went to culinary school in Paris (jealous much?) before becoming a full-time mom to her daughter, Olive. With #2 due in April 2016, she teaches the only Babywearing Yoga & Barre class in Orange County (too cool), and occasionally blogs at BabyKimsMommy. When Natalia isn't baking, playing, or posing, she's likely watching reality TV. #GuiltyPleasure

Natalia's favorite brands: Skip Hop, Mini Melissa, Honest, Seventh Generation, Baby Gap

New Orleans

Anne is the morning news anchor for the ABC affiliate in New Orleans, where viewers have seen her flying by on a motorcycle, trudging through knee-deep water in flooded homes, and interviewing celebrities on the red carpet. Her husband is a U.S. Marine, and when they're not out and about eating gumbo, listening to live jazz, or cruising through the Audubon Zoo with their son, Beauregard, they're renovating their 130-year-old Uptown home. She blogs about the good life in NOLA at Hammer-and-Heels.

Anne's favorite brands: Burt's Bees, Genuine Kids by OshKosh, Tucker + Tate, Restoration Hardware Baby & Child, aden + anais

The Hamptons

Before founding her own cause-based marketing agency, FOND Group, Nicole headed up email marketing for brands including J.Crew, Getty Images, and Conde Nast. And though she continues to consult for major brands, her focus is helping non-profits and local businesses. Nicole relocated full-time to Long Island's east end after falling in love with the surf (and her surf teacher). They now live on his family's 200 year-old Bridgehampton farm, with their baby girl, Georgica, born in September, 2015.

Nicole's favorite brands: Plum Organics, Little Sunhat, Honest Company


With a dual Masters degree in Early Childhood an Special Education, Michelle is passionate about nurturing the growth and development of children with special needs. Formerly, she ran a special education center in Dallas. Now Michelle is nurturing her own growing family in Austin. She's got a serious case of wanderlust, too. Her little guy had already been on 16 flights by the age of 8MO (!)

Michelle's favorite brands: 4moms, nurturme, nook, mamas and papas, plan toys

Napa Valley

Before motherhood, Katie studied writing in the desert of Arizona, her home state. After spending time living abroad (on a little island in the Pacific), she and her husband relocated to the Bay Area, where they live and explore with their two young children, Connor (born in 2008) and Rowan (born in October 2014). Now, Katie's also working on her degree in business. She has a love for all things beautiful: the outdoors, books, film, a good meal, style, and the well-designed.

Katie’s favorite brands: Sakura Bloom, BumGenius, Baby Jogger, Replay Recycled, Clek


Britney has spent more than a decade working with major companies in the digital space (Conde Nast, ExactTarget, Nielsen). She's now consulting for fashion magazine startups and established advertising agency clients, to provide strategic solutions. Britney and her husband are lovingly restoring and updating a historic home outside of Phili while adoring their daughter, Mayla, born in June 2015. She's also a certified yoga instructor and avid runner/marathoner.

Britney's favorite brands: The Honest Company, Vince Baby, 4Moms, Burt's Bees, Sakura Bloom

Fiona Hopkins

Fiona taught pre-school for 10 years before shifting gears to be a SAHM of two boys. As a hobby, she started a small handmade children's clothing company (Muki kids), which has grown into more than a hobby. Fiona loves being with family and friends, cooking, eating, nature, working out, and traveling (near and far).

Fiona's favorite brands: Nuby, Ergobaby, tommee tippee, Britax

Joshua Tree

Geneva left her job at a San Diego nonprofit to move to the eclectic desert town of Joshua Tree with her husband and new baby (Prairie, born August 2015). When she's not desperately researching ways to get her baby to sleep, she enjoys exploring her new hometown, hiking in the desert, and searching for the very best spot to watch the sunset. Geneva's passion for human rights, environmentalism, and design led her to discover the joy of shopping small, and she loves spreading the word on all the coolest finds.

Geneva’s favorite brands: Blabla Kids, Thief and Bandit Kids, Nature Baby New Zealand, California Baby, Petite Soul


Michelle is an Executive Director at Paper Communications (Paper Magazine,, ExtraExtra Creative). She also co-owns a menswear brand with her husband—they have three stores in NYC and she runs their marketing and PR division. Not to mention little Wyatt, born in June 2013. (So she's not at all busy.) She likes to bicycle, stay up on tech trends, cook healthy food, work out, and finding the best deal.

Michelle's favorite brands: Vans, Gap, Skip Hop, LeSportsac, H&M

San Diego

As a talented editorial stylist and the owner of Paper Doll Salon, Jessica knows a thing or two about girly girls—which is only part of the reason she was so excited to welcome little Scarlett, born in July 2015. Jessica quenches her wanderlust by traveling the globe to style ad campaigns and magazine shoots; she's on a mission to make the world a more gorgeous place, one loose bohemian beach wave at a time.


Having spent the past ten years as a freelance fashion and wardrobe stylist (not to mention a stint on the Amazon & MyHabit fashion teams), Ashlee knows style when she sees it. She's currently the Director of Operations for Briar Handmade, the blogger behind Daily Menagerie, and mom to Tobias and Penelope. As a family they like to hike, camp, read, paint and do all things artsy—and are avidly involved in serving their community.

Ashlee's favorite products: Bugaboo, Tula, Briar Handmade, Peek Kids, Mabo, and Winter Water Factory


As a publicist, Becky focuses the majority of her time on organizations that benefit children. She's a pop-culture junkie who named her little girl after a character on Mad Men, and she has a thing for collecting baby bows, headbands, and custom onesies. By night, Becky enjoys tweeting about her love of wine via @NapaCabulous.

Becky's favorite brands: Chicco, MAM, Orbit Baby, Boba, Stokke, Medela, Honest Company

New York City

At age 12, Olivia began writing and performing her own songs. As a teenager, she toured with Kenny Rogers.  She moved to Nashville to start a band, the Lunabelles, with her sisters; the group was signed to Sony Nashville. They toured and enjoyed commercial success before Olivia returned to Manhattan, where her creative endeavors now include working alongside her husband, a professional photographer, and writing and illustrating her first children’s book (which will, of course, include music).  She is due with her first child in October 2016.

Olivia’s favorite brands: Carter’s, aden+anais, ERGObaby, Dr. Brown’s, DwellStudio


Rosalia built her career in retail, working through the ranks in the corporate buying office at Bloomingdale’s. In 2008, she helped launch, where she managed the buyers and ran the men’s, women’s, and children’s accessories businesses.  Rosalia ended her time with the retail giant as VP of Women’s Contemporary Sportswear for the Stores at Bloomingdale’s, which includes brands like Alice and Olivia, DVF, and Theory.  She is now the SVP of Fashion for Rue La La and welcomes her third child, joining big brothers Matteo and Luca, this fall.

Rosalia’s favorite brands: Freshly Picked, Babyganics, Petite Bateau, egg by Susan Lazar, UPPAbaby


With 15+ years' experience in sales and marketing, Kristin has career highlights that include launching an exclusive product line for Martha Stewart in Kmart stores, as well as product development for Dorel Juvenile Group (purveyors of the Quinny, Maxi-Cosi, Safety 1st, and Cosco baby product brands). She ran Charlestown Yoga studio for several years, and now pens the humorous Misadventures in Mommyhood blog, freelances for various parenting pubs (Mommy Poppins, Scary Mommy, StrollerTraffic) and serves as a brand ambassador for brands like Seventh Generation, Fidelity, and PediaSure. She's also mom to Paigely and Decker.

Kristin's favorite brands: Freshly Picked, NuNuNu, Boon, UPPAbaby

San Francisco

Heather is the talent behind Monkey Bars, a contemporary lifestyle brand for eco-conscious families. Heather operates the brand's brick-and-mortar retail space—and does all of the buying for the shop. When she's not busy in the shop or stalking new brands on the internet, Heather can be found cooking gourmet food for other families (as payment for babysitting) and being "that mom" on her phone at the park.

Heather's favorite brands: Beco, Wean Green, ZoLi, Líllébaby, Orbit, gDiapers


After a decade working on Wall Street, Jackie moved to Seattle to start a new era—raising a family in the PNW. Now, as a SAHM, she finds joy in exploring new hiking trails, parks, wade pools, and any class that will keep everyone happy and engaged. She's in the weeds with a toddler and infant, but is looking forward to hitting the Seattle food scene with her husband (and no kids) soon.

Jackie's favorite brands: aden + anais, UPPAbaby, Hanna Andersson, Mini Boden, Munchkin


With three older kids, and a baby girl who came along 12 years later (Caroline, born May, 2013) Jenness is rediscovering new motherhood all over again. Yet she somehow finds time to be a pediatric nurse, cook regularly for her family, and get lost in historical fiction.

Jenness' favorite brands: The Honest Company, Skip Hop, Melissa & Doug, Annie's Organics, Valco, Britax.

Stofer Darby

With a background in hospitality (and a stint as a Dallas Cowboys cheerleader), Gretchen now runs her own boutique consulting firm, specializing in marketing, PR, and events. When she's not chasing her twin toddler boys or spending QT with her daughter, she's stocking up on fitness, travel, music, and movies.

Gretchen's favorite brands: Dr. Brown, Fisher-Price, Pottery Barn Kids, BOB, Baby Brezza

Westchester, NY

Formerly an advertising exec in NYC (with gigs at glossies like O, The Oprah Magazine and Teen People—not to mention a launch role at StrollerTraffic), Jennifer shifted gears in 2009, when she turned her passion for photography into a phenomenal business. She’s been in high demand as an in-home documentary children's photographer for the past seven years, and is also a well-respected teacher in the industry. Her favorite subjects, of course, are her daughters—Emma, born in 2007, and Josephine, born in September of 2015.  Jenn’s second passion is music, preferably rock, most notably, the Foo Fighters.

Jennifer’s favorite brands: Honest, Plum Organics, aden+anais, Baby Soy, Zutano

Portland, ME

Carla is a travel publicist for luxury hotels, resorts and destinations. (Lucky duck.) When she's not traveling, she's busy enjoying the farmers' markets, photographic landscapes, hiking, and biking of Maine. Due to her husband's career designing slippers, her family is obsessed with wool—from its healthy benefits as a baby fabric to the cuteness of sheep decor for her son's nursery.

Carla's favorite brands: gDiapers, HABA, Babo Botanicals, Hanna Andersson, Woolino, Giesswein USA


Jesi is a certified yoga instructor and fitness junkie (and, hello, former NBA dancer/cheerleader). When she's not teaching yoga, you can find this SAHM taking a mommy-and-me Yoga or Pilates class, exploring Chicago with her dog, Dobie, or enjoying a craft beer with her husband.

Jesi's favorite brands: Baby Mantra, The Honest Company, Nui Organics, aden + anais, Pampers Sensitive

Los Angeles

Nara has been producing content for television and digital media for nearly a decade. Her work has been seen on various networks including A&E, Food Network, and OWN. When she's not working, Nara enjoys traveling, camping, hosting dinner parties (or really anything having to do with eating), and her newest endeavor: raising her son, Kai.

Nara's favorite brands: Goat-Milk, Tane Organics, Indikidual, Mini Rodini, Ketikita, ERGObaby.

New York City

Christine is the Global Communications and Special Projects Director at NARS Cosmetics. She's all about beauty, fashion, and #NARSissist Monday through Friday. Mom-mode goes in to overdrive on the weekends, when she chases around a very mobile little guy. A self-proclaimed fitness and health junkie, Christine spends the pre-dawn hours of each day at the gym. She's a former lifestyle blogger, with hobbies that tend toward interior design and DIY. Friends call her their glorified life coach.

Christine's favorite brands: Kid + Kind, Jellycat, Zara Kids, B. Toys, Maileg


In a former life, Jessica was a business analyst who decided she needed fewer spreadsheets and more family fun. She left her corporate life and became a social media influencer (and junkie) who specializes in finding family fun with her website Macaroni Kid York. You can often find Jessica attending events in her community, coffee in hand, with her daughter Yvie and son Eli in tow. She is most passionate about her family, elementary science experiments, local theater, and lipstick - lots of lipstick.

Jessica's favorite brands: Chicco, Carters, Converse, Egglands Best, Pampers, Happy Family

Houston ... and Florida

Joyce has been a publisher for Lake Worth Macaroni Kid for over four years as well as a family and corporate photographer. December 2017 will bring a new babe to her family of four. Pregnancy as a self-described "older mom" has been an interesting experience for her. Although starting all over again, she's looking forward to the newborn stage with two eager helpers (her eight-year-old daughter and six-year-old son).

Joyce's favorite brands: Babyganics, Annie's Organics, Pampers, Chicco.